This is the new Bershka Campaign for Autumn/Winter 2013. The "Not square" campaign is inspired by real people, in real situations and moods. According to Bershka the looks evolve from the street and they also wanted to show this feeling in their new campaign. The images snap moments from a group of ‘city-kids’ in a realistic and documentary style. There is this dynamism typical from the hipster subculture, always embracing the change in search of the latest, and the coolest, trail-blazing styles.
Photos by Bershka