Breaking news: Isabel Marant for H&M!


H&M announced their new designer collaboration today and it is....

The Parisian designer is known for her effortless style, and her widely influential and successful take on Paris chic. Just think off the Wedges Sneakers which are everywhere right now! For H&M, Isabel Marant will create a wardrobe of must-have pieces inspired by her signature style. The collection will be available from November 14, 2013, in around 250 stores worldwide and online, and features clothing and accessories for women and teenagers. Isabel will also, for the first time, create a collection for men, which I'm especially looking forward to!!!

“I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality" says Isabel Marant.

It is another smart move for H&M and als for Isabel Marant. It will definetely broaden her high profile also amongst the public at large (alos outside the fashion insiders and industry).
Really n.a.i.s.!

Have a look on Isabel Marant website to get a glimpse of what to come in fall:

All pictues and video by H&M

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