MTWTFSS Weekday AW13 Collection - Hyper Reality


The MTWTFSS Weekday AW 2013 collection is based on the theme of Hyper Reality - virtual reality aesthetics mixed with futuristic prints. The materials are synthetic, the garments are made of printed mesh and teddy. Bold cybertech prints produce a technological feeling with a nostalgic nod to the past.  This collection is again like a 90’s wet dream of how to dress for wild parties in a futuristic way. Padded silver jackets are worn over sleek white dresses. Futuristic trousers in dark grey and black are matched with electric blue sweatshirts and virtual reality prints.
According to Weekdays design team: 
“With inspiration from transhumanism, cyber space and the sci-fi movie “The Lawnmower man” (1992) we explore digital media as a weapon of mass distraction. We invite you to immerse in our virtual reality."
We can identify some similarities to the SS13 collection and but with a more grown up aesthetics. The summer trends live on in the winter time. I was not a big fan of Weekdays summer collection but the AW collection is more my cup of tea and it is really n.a.i.s. Especially the Givenchy inspired sweaters and metallic pieces are great. I don't like all the tribal stuff, which are too cheap and chavvy for me.
But lets see what the winter brings or as Prodigy says:
“I’ll take your brain to another dimension, pay close attention.”

All pictures by Weekday

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  1. cool! would you like to follow each other in gfc and bloglovin? let me know!

  2. Endlich ist weekday, wieder weekday!