The denim Overall by Weekday X Matthew Ames15:04
Matthew Ames joined forces with Weekday and designed a fantastic collcetion. I instantly fell in love with the allover denim overall for men! It is so n.a.i.s.!
American post-minimalist Matthew Ames' signature style is deceptively simple with a certain ease and intrinsic elegance, which caught the eye of the Festival de la Mode in Hyères back in 2004 and five years later the jury of Ecco Domani Fashion Award. He left the scene in 2011 for a tutorship at the Savannah College of Art and Design. Now he is back on the high street and created 'Prairie' – a denim based collection made exclusively for Weekday. Prairie is an elegant line inspired by the purity of the prairie landscape and the American architectural style The Prairie School.
Weekday are really known for their work with denim, so I thought it could be exciting to bring this into the collection in a new way. Historically denim is something very American, but now has obviously been adopted all over the world. So I think it makes great sense for this collaboration between an American designer and Weekday, a Swedish brand, says Matthew Ames.
Most of the pieces come in denim, designed to stay in the customers wardrobe for many years. My favorites are definitely the denim overall as well as the clean and sharp shirt and jacket! They are simple, timeless and just n.a.i.s.! The collection hit stores on April 4th! Guess you know where I can be found that day!
All pictures by Weekday