For all the bike lovers: Brick Lane Bikes Capsule collection for H&M

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Our beloved Swedish fashion house H&M is launching a men's capsule collection with Brick Lane Bikes of East London, one of the world’s leading custom-bike specialists. The 11 piece collection is inspired by both vintage pieces and today’s sports performance. It combines the function of cycling wear with city style. So each piece has been designed to be worn on and off the bike. Brick Lane Bikes was founded in 2006 and is UK’s first fixed-gear bike store, specializing in custom-made bikes built in their on-site workshop.

The cycling theme is absolutely hot for spring. Weekday, which belongs also to H&M, is launching a cycling inspired collection for their MTWTFSS Weekday SS13 Collection (which I'm not really in love with). But this collection of H&M looks at lot better (at least what I can see on the pics). As always we need to wait for more detail pictures or until March 7, 2013 when the collection will be launched in stores. But the mix of  cycling with urban fashion seams to work. Cycling is definitely a global phenomenon and H&M proofs ones more that they are at the pulse of time by setting trends with new exciting collaborations.




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