It's official: H&M collaborates with MAISON MARTIN MARGIELA08:53
Yesterdays rumors become true today. The Swedish fashion democrats will collaborate with MAISON MARTIN MARGIELA! The new collection will be in stores on November 15th 2012 and will contain garments and accessories for women and men.
This is really another exciting and surprising coup for H&M. Nobody really believed that MAISON MARTIN MARGIELA would ever collab with the Swedish fashion chain. MAISON MARTIN MARGIELA stands for conceptual and timeless style where the work of the group is more important rather than of one designer. This style and anonymity is rather conflictive to the way H&M works. This is what MAISON MARTIN MARGIELA are also poking against in their first reaction:
“We are very happy to present MAISON MARTIN MARGIELA pieces with H&M, offering a new interpretation of our vision. The democracy of our fashion has always been at the centre of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all.”
MAISON MARTIN MARGIELA
The first official pictures and the teaser video look really promising. They have that avantgardistic look & feel which MAISON MARTIN MARGIELA stands for. It will definitely be exciting to see how the collection will come to life. Margareta van den Bosch from H&M says “This collaboration will be a great and memorable fashion moment“ and this for sure will be true, no matter how the collection will look like.
All pictures by H&M